A Google Analytics API isn't available as of today, unfortunately. However, a few tools exist that allow you to manipulate and extract Google Analytics data. Actual Metrics provides expertise in importing or exporting data from Google Analytics into many third party applications. If you have a specific data import or export need, please contact us -- we'll let you know if the project is feasible and the steps needed to accomplish your goal.
For companies with long sales cycles, the only effective way to calculate marketing ROI is to correlate purchases back to the initial lead. Using data from Google Analytics, you can demonstrate how your online and offline marketing campaigns drive customers to your website, generate leads, and increase revenue. Actual Metrics works with most CRM solutions, including Salesforce, NetSuite, Oracle, Siebel, PeopleSoft, and SugarCRM.
Google Analytics can be integrated with many standalone software and hosted/ASP shopping cart solutions. No matter which cart software you use, Actual Metrics can assist you with the finer points of making sales data appear in your Google Analytics reports.
We've created a custom dashboard solution using Google Analytics data. These dashboards can either be hosted by Actual Metrics or placed behind your corporate firewall. For more information, please contact us for a demo. Trust us -- these are cool.
You can uncover a new realm of reporting when you tie marketing data into internal search behavior. Google Analytics will show you how visitors use your internal site search function to locate data on your site, and how those searches translate into goal conversions, sales, or lost prospects. Actual Metrics is a Google Enterprise Partner, which means we're Authorized Consultants for the Mini and GSA.
Using Campaign Variables, you can segment traffic from any paid search initiative. Our team will help you design your search campaigns around Google Analytics tracking capabilities.