Custom Training Solutions

One of the problems with standardized training classes is the staggering amount of time wasted. Based on our collective experience, as much as 60% of the topics in these classes can be irrelevant to your job function. At Actual Metrics, we take a different approach to training. Prior to the first session our consultants will analyze your business goals, marketing initiatives, and website stats. We then customize the content for each class based on your feedback, ensuring that your staff will learn topics relevant to each person's job function.

Training Delivery Methods

Onsite Training

An Actual Metrics' trainer will show up at your location and will conduct a full-day training session for you and your team. Training consists of a mix of seminar-style (or small group) training, as well as one-on-one "at the desk" training for individuals. Pricing for onsite training is a standard daily rate, and includes all travel expenses. Please contact us for more information.

Web-Based Training

An ideal solution for simultaneously training employees in multiple locations, Actual Metrics uses web conferencing software to deliver training remotely. Our most common web-based training package consists of an hour of discovery and two 2-hour training sessions: 5 hours for a flat rate of $799. We are also available for larger or smaller engagements -- please contact us for more information.

Training Topics

Training classes may include (but are not limited to) the following topics. If you don't see something listed, please ask!

Learning Google Analytics Terminology

Every software application uses its own terms -- Google Analytics is no different. Common and obscure phrases will be addressed, and your coworkers will know their query terms and conversions at the end of this session.

How Google Analytics Works

Google Analytics becomes much more intuitive to use when you understand how it collects and processes data. Just like rocket science, it's easy when you know how!

Interface Navigation

Knowing how to effectively use data ranges, report filters, and segmentation is crucial to being able to identify trends and opportunities. Citing real world examples, we'll show you how to quickly sift through data and where to go for help.

Creating Profiles

The first step in tracking a website with Google Analytics is creating a profile. Once created, you need to add tracking code to your web pages and configure the profile settings. Default pages, query parameters, and other configuration options will all be addressed.

Regular Expressions

It's almost impossible to effectively isolate data or create a useful filter without using regex (regular expressions). With just a few simple characters, you can quickly find the exact piece of data you're looking for.

Filtering Data

One of the secrets to getting the most from Google Analytics is to consolidate (or remove) bogus data. Using regular expressions, we'll study some common filters and walk through a few additional examples, from concept to creation.

Analysis Overview

You've created your profiles, added users, and applied a few filters. Now what? We'll show you where to look for clues to your website's performance and how to spot long term trends.

E-commerce Integration

For e-retailers, it's a necessity to view e-commerce data with web statistics. Even if you're not selling products or services through your site, you can still use e-commerce reports. We'll show you how.

Campaign Tracking

Google Analytics includes a taxonomy which allows you to identify and isolate your online marketing initiatives. This includes search engine marketing (i.e. pay per click keywords), banner ads, text links, e-mails, affiliates, and other sources of traffic.

Tracking Offline Campaigns

Running a series of ads on the radio, tv, or in print? No problem! As long as your efforts drive visitors to your website, they can be tracked. We'll teach you the essentials.

Optimizing Site Content

Which pages do visitors see first, and what do they do next? What pages are visitors leaving from, and are they leaving due to a design or techincal issue? Using Google Analytics' built-in reports, we'll explore how changes to site design affect visitor behavior.

Conversion Funnel Analysis

Encouraging visitors to complete conversion goals is the focus of (almost) every site. We'll help you figure out which steps visitors take towards your conversion goals and how to reduce abandonment.

User Defined Segments

Google Analytics allows you to classify visitors with a custom variable. Identify various types of registered users, visitor interest areas, and many other metrics. We'll show you some common uses and then help determine the best ways to implement this on your website.

Customizing Urchin.js

For you technical types, the Google Analytics tracking code contains a few goodies that allow you to track visitors across different root domains or subdomains, use existing marketing variables, use Urchin Software simultaneously, and more.

Questions? Please call (866) 376-5923.