Website Optimizer


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Turbocharge Your Conversions

Find The Optimal Combination

The Google Website Optimizer is a free multivariate testing tool that experiments with variations of text and image content on your web pages. It helps marketers determine which combinations of content result in the highest visitor conversions.

Turn Traffic into Conversions

Getting traffic to your website is easy. You can buy it(Google AdWords, Yahoo's Overture, etc.) or build it up by using good SEO practices. The hard part is turning those visitors into sales, signups or conversions. Google Website Optimizer helps by testing which parts of your website encourage the most conversions.

Who should use the Website Optimizer?

You are a good candidate for the Website Optimizer if:

  • You advertise with Google AdWords
  • You use 'landing pages'.
  • You ever wonder how to increase conversions on your website.
  • Your web designers/marketers argue about how your website should look.
  • You notice high bounce rates on your pages.
  • You are considering/undergoing a website redesign.

The Website Optimizer definitively tells you which design decisions will have the biggest impact on your bottom line. It is particularly well-suited to sites that employ dedicated landing pages for visitors that come from pay-per-click campaigns. Many clients report significant increases in conversions, resulting in dramatically more effective ad spend. Ultimately, Google Website Optimizer can be used on any page, including your home page. In fact, since many sites use their home page as the main landing page for their site, it is doubly important that the home page be an efficient conversion machine.

Consulting

We can help you design experiments, create content, install the code, and interpret the results. Purchase hourly consulting, or get a discount on a block of hours to get you started.

Support and Training

If you need ongoing technical support or help interpreting reports, we offer support plans. We can also teach customized training programs via the web or on site. Either way, we'll make sure that you understand exactly how the Google Website Optimizer works.