Google Website Optimizer Consulting

Actual Metrics' Google Website Optimizer Consulting involves helping you design your experiments, create content for variations, install the javascript code on the test pages, interpret the reports, and run follow-up tests.

Experiment Design

First, you'll need to design your experiment. You need to determine which page you would like to test. We can help you find out which pages have the most potential for improvement.

Content Creation

Once you have determined which pages you'd like to test, it's time to come up with sensible variations that will likely have a positive impact on conversion rate. We can provide tips on proven ways to increase attention, clickthrough and conversion.

Website Optimizer Installation

After you have designed your experiment, you'll need to install the code on your landing page. We can guide you through the installation, or do it for you. We will even host the pages and code on our servers if you like.

Reporting Interpretation

How can you tell if the Google Website Optimizer test was a success? We can help you to figure out the complex statistical reports that the Google Website Optimizer produces. We will help you clearly identify a winning combination.

Follow Up Testing

Let's say you've identified what you think is a winning combination of content, but you are just not sure whether it will actually make a difference in conversions. We can help set up follow-up tests that will verify your results.