Urchin is website analysis software that gives you information about visitors who come to your website. Urchin tells you how visitors reach your site, which pages they visit, what activities they perform, where they leave, and when they return to your site. Urchin also shows you the immediate impact and long-term trends of online marketing campaigns, website content, and e-commerce initiatives. You can also show how website design decisions affect conversions and ROI by testing creative in ads, emails, and landing pages.
Compared to other standalone web stats software, Urchin is the most scalable, easy to learn, affordable, and IT-friendly product available. Here's why:
Urchin runs on all major operating systems (Windows, OS X, Linux, BSD, Solaris), has minimal hardware requirements, includes a proprietary database, and has 100% web-based reporting and administration consoles. When you buy the software, you pay one price and own the software for life. Unlike WebTrends, no additional hardware, software, pageview licenses, or maintenance contracts are required.
A small memory footprint (20MB default) means Urchin is lean and mean. From 1 site and 1,000 pageviews, to hundreds of load balanced sites and millions of pageviews, a single Urchin installation handles it all and has room for much more. Some companies track thousands of sites with a single installation.
You can add functionality as you need it -- there's no need to pay for marketing reports if you only want basic stats.
The reporting interface is clean and intuitive, with built-in user guides. Spend your time using the product rather than learning how.
Once configured properly, Urchin sticks to a processing schedule and runs without any intervention. Urchin will process a Gigabyte of log data in under a minute, and the internal database is self-maintaining and self-healing. Google acquired the software for a few reasons -- this is one of them.