Custom Urchin Training

We provides custom Urchin training solutions for end users, IT administrators, executives, and everyone in between. Each organization uses Urchin differently, which means a "one-size-fits-all" class will include a lot of irrelevant data -- this can be as much as 60% of the course. At Actual Metrics, we customize the content for each class based on your unique business objectives and feedback, ensuring that your staff will learn topics relevant to each person's job function. If Urchin can do it, we'll show you how!

Delivery Options

Onsite Training

An Actual Metrics' trainer will show up at your location and will conduct a full-day training session for you and your team. Training consists of a mix of seminar-style (or small group) training, as well as one-on-one "at the desk" training for individuals. Pricing for onsite training is a standard daily rate, and includes all travel expenses. Please contact us for more information.

Web-Based Training

An ideal solution for simultaneously training employees in multiple locations, Actual Metrics uses web conferencing software to deliver training remotely. Our most common web-based training package consists of an hour of discovery and two 2-hour training sessions: 5 hours for a flat rate of $799. We are also available for larger or smaller engagements -- please contact us for more information.

Urchin Training Topics

Training classes may include any combination the following topics. If you don't see something listed, please ask!

Urchin Terminology

Every software application uses its own terms -- Urchin is no different. Your staff will know their profiles from their conversion goals at the end of this session.

Navigating the Interface

Knowing how to effectively use data ranges, report filters, and segmentation is crucial to being able to identify trends and opportunities. Citing real world examples, we'll show you how to quickly sift through data and where to go for help.

Profiles & Log Sources

The first step in tracking a website with Urchin is creating a profile. Once created, you need to tell Urchin where to find data to process. Default pages, query parameters, log destiny, and other configuration options will all be addressed.

Filters & Regular Expressions

One of the secrets to getting the most from Urchin is to consolidate (or remove) bogus data. Using regular expressions, we'll study some common filters and walk through a few additional examples, from concept to creation.

Campaign Tracking Variables

Urchin includes a taxonomy which allows you to identify and isolate your online marketing initiatives. This includes search engine marketing (i.e. pay per click keywords), banner ads, text links, e-mails, affiliates, and other sources of traffic.

Master Tracking Codes

Want to hide your marketing campaign URLs from your competitors? It can be done! We'll show you how to roll out the codes and ensure they're tracked on an ongoing basis.

Radio, TV, & Print Campaigns

Running a series of offline ads? No problem! As long as your efforts drive visitors to your website, they can be tracked. We'll teach you the essentials.

Importing Cost Data

Show an accurate ROI for all your marketing efforts -- search engine marketing & optimization, e-mail, banners, text links, and offline ads.

Dynamic Websites

Urchin differentiates between unique pages on your website by the URL, which may seem like a challenge if you have a dynamic site. Seriously -- it's no problem with Urchin. We'll show you how.

Urchin Administration

Urchin was designed to run with minimal IT intervention, but let's face it -- "it" happens! This session will teach the proper care and feeding of Urchin to your IT staff.

Customizing the UTM

The Urchin tracking code holds some fantastic gems. Learn how to use your existing marketing campaign query values, modify paths, track visitors across subdomains and unique domains simultaneously, and more.

E-Commerce Integration

Urchin's e-commerce module requires an actual transaction log -- we'll discuss the format and how to get the most out of the reports.

E-Mail Campaigns

A lesser-known ability of Urchin campaign variables is the tagging of clickable links in newsletters -- this allows you to figure out which headlines, special offers, or graphics are attracting clicks.