About Us

Founded by an ex-Googler, Actual Metrics is a small team of approximately 10 USA-based people.

We develop Angelfish Software and and we’ve provided web analytics expertise to thousands of companies around the world.

When we first opened our doors in 2005, our core mission was to be an expert-level resource for Google Analytics and Urchin Software. We also created a handful of custom software add-ons for Urchin and GA.

When Google canceled Urchin in 2012 we launched our own self hosted web analytics software: Angelfish.

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