About Us

Founded by an ex-Googler, Actual Metrics is a small team of approximately 10 USA-based people. We develop Angelfish Software and we provide web analytics expertise to some of the largest companies in the world.

When we first opened our doors in 2005, our core mission was to be an expert-level resource for Google Analytics and Urchin Software. Over the years we created a variety of custom software add-ons for Urchin and GA. When Google canceled Urchin in 2012 we launched our own on-premises web analytics software program, Angelfish.

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