About Us

Founded by an ex-Googler, Actual Metrics develops software and provides web analytics expertise for hundreds of commercial, government, non-profit, and educational customers. We help organizations measure & improve the impact of websites.

When we first opened our doors in 2005, our core mission was to be an expert-level resource for Google Analytics and Urchin Software. As the years progressed we created a smorgasbord of custom software add-ons for Urchin and GA. When Google canceled Urchin in 2012 we decided to develop and launch our own web analytics software program, called Angelfish.

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