Google Analytics Consulting

Google Analytics has a wide array of configuration settings, data export & import options, analysis utilities, and an ever-growing list of features. Knowing the best way to apply these capabilities to your site requires a significant amount of technical and marketing experience. You’ll get the best value from Google Analytics by enlisting the help of an expert — that’s where we can help.

Our team of Google Analytics consultants has intricate knowledge of Google Analytics from a technical and enduser perspective. Once we understand the specific challenges of your business, we’ll work with you to tailor Google Analytics to the needs of your websites. Actual Metrics also brings Enterprise-level consulting experience to each engagement. Our staff resumes include experience at companies like Google, PriceWaterhouseCoopers, Qualcomm, and USAA.

Google Analytics Pricing

Google Analytics has two pricing tiers: free and premium. The premium version provides higher data limits, more custom variables, a Service Level Agreement, and a dedicated support team. Pricing starts at $150,000 / year. Please contact us if you’d like to learn more about Google Analytics Premium.

Data Privacy in Google Analytics

The Google Analytics Terms of Service (ToS) restricts the ability to store certain types of data in Google Analytics. Personally Identifiable Information (PII) like names, email addresses, and customer contact information is not allowed.

If you’d like to see data like IP addresses, usernames, or individual visitor clickpaths, you can use Angelfish Software in tandem with Google Analytics.

Learn more at the Angelfish Website.