Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. Actual Metrics is an Authorized Google Analytics Consultant -- we offer a complete suite of consulting, training, support, analysis, integration, and customization services for Google Analytics. No matter which type of site you have -- e-commerce, lead generation, branding, or informational -- Google Analytics will show you how visitors reach your site and how they interact with your site's content. Our expertise will help you improve the ROI of your marketing initiatives and your overall online presence.
Google acquired Urchin Software Corporation in April 2005, and released Google Analytics in November 2005. Behind the scenes, Google Analytics is based on Urchin v6 Software.
The hosted version of Google Analytics is 100% free, without any hidden costs or extra hardware requirements. This means you can invest in optimizing your site layout, rolling out an internal site search solution, or search engine marketing.
Add a snippet of tracking code to each page of your site, and you'll start seeing data in your Google Analytics Account a few hours later. Once the tracking code is in place, Actual Metrics can help you configure your profile properly and utilize some of the more advanced features.
Data collected by Google Analytics can be integrated with a variety of tools and software packages, including (but not limited to) the Google Website Optimizer, the Google Search Appliance and Mini, CRM solutions, dashboard reporting systems, and more.
GeoTargeting, site overlay, executive dashboards, conversion funnels, e-commerce reports, and on-the-fly visitor segmentation allow you to drill down and learn how visitors reach your site, what activities they perform while on your site, where they exit, what they buy, and much more.
If you're an AdWords advertiser, Google Analytics can be configured to automatically import your keyword list and cost data. You can then generate ROI metrics for individual keywords as well as your entire AdWords campaign.